The US Aging COVID-19 Vaccination Campaign aimed to promote COVID-19 vaccination among elderly Americans and individuals with disabilities. The primary objective of the landing page was to facilitate the process of finding and scheduling vaccination appointments at nearby facilities or arranging for pickup and home visits where necessary. The page was designed with a strong focus on accessibility to accommodate the unique needs of a specific target audience.

• Elderly Americans (65+): Many elderly individuals were not tech-savvy, so the design needed to be user-friendly and easy to navigate.
• People with Disabilities: The page was designed to be accessible to individuals with various disabilities, including visual, auditory, motor, and cognitive impairments.

1. Typography and Font Size:
• A clear, legible font with a minimum font size of 16px for body text was used.
• An option to increase text size was provided for users with visual impairments.
2. Color Contrast:
• High contrast ratio between text and background colors was ensured to aid readability.
• Color combinations that could be challenging for those with color blindness were avoided.
3. Navigation:
• A simple and intuitive navigation with clear labels and links decoration was implemented.
4. Images and Alt Text:
• Descriptive alt text for images was used to assist users with screen readers. Images reflecting race and gender diversity and inclusivity, showcasing elderly individuals and people with disabilities, were included.
5. Forms and Input Fields:
• Clear and concise labels for form fields were provided.
• Helpful error messages and suggestions for corrections were included.
6. Keyboard Navigation:
• All interactive elements were made accessible via keyboard navigation.

1. Header:
• An image slider featuring representatives of the targeted audience showing their vaccination shot was included.
• A prominent "You've got this.We got you" campaign slogan button was placed on the slider images.
2. Search Tool:
• Customized Google Maps API search tool was designed to find vaccination facilities participating in the program.
• Users could search by state, city, or ZIP code.
3. Search Results:
• Search results were presented in a clear and organized format, including facility names, addresses, and contact information by phone and email address.
• Corresponding locations were shown on the map.
• In the mobile version, the map was featured first and before the facilities' list, for visual support.
4. Scheduling Options:
• Options for scheduling appointments, arranging pickups, or requesting home visits were offered. Easy-to-follow step-by-step instructions were included.
5. Negative Search Results:
• When no facilities were found in a particular state, a clear message was provided on how users could seek assistance from US Aging, including a hotline number, live in-browser chat, and email contact.
6. Accessibility Features:
• Essential links, such as the privacy policy, contact information, and accessibility statement, were included.

Usability testing was conducted with elderly individuals and people with disabilities to gather feedback and make necessary improvements to the design.